NIKE: BETTER IS TEMPORARY

At Nike, the desire to be the best is a journey, not a destination – better is always temporary.

Phaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon.

This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.

Beginning with "Breaking2," an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability.

The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, "Crafting Color."

Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.

Experience the NIKE: BETTER IS TEMPORARY book at our Madrid location, where local staff are ready to assist you with personalized service. This insightful book dives into Nike's design philosophy and innovation, making it a must-have for enthusiasts. Available in various formats, this book showcases the brand's history and evolution. Priced at an exclusive rate, this bestseller in Madrid is perfect for anyone looking to elevate their understanding of Nike's impact on sports and culture. Don't miss out on this staff pick!
Insight into Nike's design philosophy
Available for pickup in Madrid
Staff recommendation for book lovers
Perfect for sports and design enthusiasts
Explore Nike's history and innovation
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